Word of the Week
#EnvolveEDU
Sales Funnel
n.
This is the marketing term for the journey potential customers go through on the way to purchase. Starting with a lot of potential customers, who may have heard of your product or service, your customer pool will narrow to a smaller group that seeks to learn more about your product. Only a select few from this group will respond to you and from there, only a select few will actually become trusted customers.
