6 cross-selling techniques that will make your customers spend more on your e-commerce
If you aren’t already using a cross-selling strategy for your online shop, you should know you are losing money.
A lot of it.
Cross-selling and upselling are one of the best ways to increase your average order value, and one of the most important metrics for your shop.
What is cross-selling?
Cross-selling consists of offering distinct complementary products to your clients.
These are the products that optimize or improve the original product by adding new functionalities.
For example, think about the phone case or the insurance that they always try to sell you whenever you buy an electronic device.
But it is not just about offering everything you can think about.
The key for this system is to add value to the user by showing them that you truly know what they need. As any other marketing action , behind cross-selling there must be both planning and a strategy.
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