Having an idea is useless if one does not have enough capital to translate it into a reality. It is believed that a business is almost impossible to start without money. Yet, ironically enough, you cannot get money until your business is successful enough. Using up your savings is one option but savings will typically run out. Therefore, raising funds through other sources is important in order to finance all the business activities.

Choosing the right sources is, however, the next critical step in the process of capital-raising because it is invariably the determinant of the success and growth of any business. Extraordinary capital raising skills are required for obtaining funds quickly and efficiently, through the most appropriate sources.