Avoiding costly pitfalls and time zappers.

Marketing is the simplest idea with the most difficult execution in any area of business. At its core, marketing is simply identifying and speaking to a receptive audience. But in practice, getting the attention of would be customers has ballooned this simple idea into a $600 billion dollar industry.

The difficulty for startups attempting to navigate this world lies in how complex modern day marketing has become. With Search Engine Optimisation (SEO), Adwords, Social Media, Public Relations, and Traditional Media constantly evolving, it can be near impossible for the solo entrepreneur to get the most out of their time and money. We’re going to take a look at some tips for your startup that can help you avoid costly mistakes in the beginning and down the line.