What does your perfect client look like? Male or female? What age? Does he or she have kids?

All these factors affect the decisions people make. If you fail to profile your customer, you fail to understand that individual’s decision-making process.

You cannot target your marketing at everyone because not everyone needs your product badly enough. Developing a customer profile lets you narrow your marketing, so it appeals to people who have an urgent need for your products.

Business users need the flexibility to accommodate changes in working practices, so SimpliSafe’s DIY modular security system is a good fit.